09/24/09

1. DO YOU BELIEVE ABERCROMBIE FITCH SHOULD SUE BEYONCE? WHY?

A: No, I don't think Abercrombie & Fitch should sue Beyonce. They should just make her change her name "Fierce" for her label.

2. DO YOU THINK THAT CONSUMERS WILL BE CONFUSED BY HAVING TWO FRAGRANCES WITH SIMILAR NAMES.

No, because the A&F Fragrance will be sold in the store or on the site. Plus the fragrance is unisex, while Beyonce's is only for woman.

3. IF YOU WERE BEYONCE KNOWLES WHAT WOULD YOU DO ABOUT THE SITUATION? WOULD YOU CONTINUE WITH LAUNCHING YOUR PRODUCT AND KEEP THE NAME OR WOULD YOU CHANGE THE NAME?

I would fight the case, to keep the name because sometimes people buy things because of the name. "Fierce" is a catchy name. But if I lose the fight just come up with something else for the fragrance.